Mapping the strategic thinking of public relations managers in a crisis situation: An illustrative example using conjoint analysis

✍ Scribed by Peggy Simcic Brønn; Erik L. Olson

• Book ID: 114240235
• Publisher: Elsevier Science
• Year: 1999
• Tongue: English
• Weight: 130 KB
• Volume: 25
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/s0363-8111(99)00023-5