✦ LIBER ✦

Mapping consumer power: an integrative framework for marketing and consumer research

✍ Scribed by Tiu Wright, Len; Denegri‐Knott, Janice; Zwick, Detlev; Schroeder, Jonathan E.

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Consumer Resistance: Proposal for an Int

✍ Roux, D. 📂 Article 📅 2007 🏛 SAGE Publications 🌐 English ⚖ 195 KB

Consumer attitude toward brand extension

✍ Sandor Czellar 📂 Article 📅 2003 🏛 Elsevier Science 🌐 English ⚖ 567 KB

Research Commentary—Information Transpar

✍ Granados, Nelson; Gupta, Alok; Kauffman, Robert J. 📂 Article 📅 2010 🏛 INFORMS 🌐 English ⚖ 183 KB

Using analytic hierarchies for consumer

✍ Rick G. Schwartz; Shmuel S. Oren 📂 Article 📅 1988 🏛 Elsevier Science 🌐 English ⚖ 571 KB

Consumer involvement and marketing in Af

✍ Ayantunji Gbadamosi 📂 Article 📅 2012 🏛 John Wiley and Sons 🌐 English ⚖ 377 KB

Mapping Ethical Consumer Behavior: Integ

✍ Papaoikonomou, Eleni; Ryan, Gerard; Valverde, Mireia 📂 Article 📅 2011 🏛 Taylor and Francis Group 🌐 English ⚖ 245 KB