Manufacturers’ reliance on channel intermediaries: Value drivers in the presence of a direct web channel

✍ Scribed by Chiayin Chung; Sharmila C. Chatterjee; Sanjit Sengupta

• Book ID: 116571091
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 371 KB
• Volume: 41
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2011.11.010