𝔖 Bobbio Scriptorium
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Manufacturer marketing initiatives and retailer information sharing

✍ Scribed by Mittendorf, Brian; Shin, Jiwoong; Yoon, Dae-Hee


Book ID
120279167
Publisher
Springer US
Year
2013
Tongue
English
Weight
413 KB
Volume
11
Category
Article
ISSN
1570-7156

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This paper presents a characterization of a profit-maximizing retailer's response to a manufacturer trade deal that encompasses both marketing and operations concerns. Price pass-through behaviour is based on demand being realized over time, at a given rate, thereby allowing for the introduction of