Managing Value Propositions in Service Ecosystems

✍ Scribed by Julian Boha

Publisher: Springer Fachmedien Wiesbaden;Springer Gabler
Year: 2021
Tongue: English
Leaves: 251
Series: Markt- und Unternehmensentwicklung Markets and Organisations
Edition: 1st ed.
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems.

✦ Table of Contents

Front Matter ....Pages I-XXII
Introduction (Julian Boha)....Pages 1-20
Theoretical background (Julian Boha)....Pages 21-43
Creating a foundation (Julian Boha)....Pages 45-75
Understanding the outside (Julian Boha)....Pages 77-110
Understanding the inside (Julian Boha)....Pages 111-145
Orchestrating service ecosystems (Julian Boha)....Pages 147-165
Discussion (Julian Boha)....Pages 167-194
Back Matter ....Pages 195-234

✦ Subjects

Business and Management; Business and Management, general; Economics, general; Management

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