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Managing the Quality of Marketing Data: Cost/benefit Tradeoffs and Optimal Configuration

✍ Scribed by Adir Even; G. Shankaranarayanan; Paul D. Berger

Book ID: 113663169
Publisher: John Wiley and Sons
Year: 2010
Tongue: English
Weight: 260 KB
Volume: 24
Category: Article
ISSN: 1094-9968
DOI: 10.1016/j.intmar.2010.01.001

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