𝔖 Bobbio Scriptorium
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Managing the co-creation of value

✍ Scribed by Adrian F. Payne; Kaj Storbacka; Pennie Frow

Book ID
107496784
Publisher
Sage Publications
Year
2007
Tongue
English
Weight
255 KB
Volume
36
Category
Article
ISSN
0092-0703

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πŸ“œ SIMILAR VOLUMES

Co-creation experiences: The next practi
Co-creation experiences: The next practice in value creation
✍ C.K. Prahalad; Venkat Ramaswamy πŸ“‚ Article πŸ“… 2004 πŸ› John Wiley and Sons 🌐 English βš– 175 KB

Consumers today have more choices of products and services than ever before, but they seem dissatisfied. Firms invest in greater product variety but are less able to differentiate themselves. Growth and value creation have become the dominant themes for managers. In this paper, we explain this parad