Managing sub-branding affect transfer: the role of consideration set size and brand loyalty

✍ Scribed by He, Yi; Chen, Qimei; Tam, Leona; Lee, Ruby P.

• Book ID: 125543246
• Publisher: Springer US
• Year: 2014
• Tongue: English
• Weight: 252 KB
• Volume: 27
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1007/s11002-014-9317-y