Managing Social Media in Libraries. Finding Collaboration, Coordination, and Focus

✍ Scribed by Troy Swanson (Auth.)

• Publisher: Chandos Publishing
• Year: 2012
• Tongue: English
• Leaves: 181
• Series: Chandos Publishing Social Media Series
• Edition: 1
• Category: Library

✦ Synopsis

Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites.

• Provides practical ways of thinking about social media for library managers and leaders
• Provides examples of policies, workflows, and uses of social media tools for library managers and leaders
• Defines organizations as coordinated systems and discusses how social media tools can emphasize the benefits of coordination

✦ Table of Contents

Content:
Front matter, Pages i-iii
Copyright, Page iv
List of figures, Page ix
List of abbreviations, Page xi
Acknowledgements, Pages xiii-xiv
Foreword, Pages xv-xvii
Preface: make social media fit your library, Pages xix-xxii
About the author, Pages xxiii-xxiv
1 - Where have we been with social media?, Pages 1-14
2 - Library organizations as loosely-coupled systems, Pages 15-26
3 - Social media in loosely-coupled systems, Pages 27-42
4 - Defining a purpose, Pages 43-76
5 - Connecting social media tools to the organization, Pages 77-115
6 - Integrating with standard websites, Pages 117-137
7 - Leadership: big ideas do not have to be that big, Pages 139-151
Glossary, Pages 153-157
Bibliography, Pages 159-163
Index, Pages 165-169