Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek to inno
Managing Innovation : Cases from the Services Industries
β Scribed by National Academy of Engineering; James Brian Quinn; Bruce R. Guile; National Academy of Sciences,
- Publisher
- National Academies Press
- Year
- 1988
- Tongue
- English
- Leaves
- 219
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
This book of case histories is devoted solely to service industries and the technologies that drive them, as told by those who have developed segments of these industries. The chapters cover innovations such as Federal Express's advanced system for package tracking, Citicorp's development of the Automated Teller Machine, AT&T's experience with mobile telephones, Bell & Howell's introduction of an automated automotive parts catalog, and the New York Stock Exchange's development of electronic trading. Some broader analyses discuss the interfaces between services technologies and manufacturing, operations research in services, and technology in professional services.
β¦ Subjects
Service industries -- Technological innovations -- Management. ; Industries.
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