Managing High-Tech Start-Ups

✍ Scribed by Duncan MacVicar and Darwin Throne (Auth.)

• Publisher: Butterworth-Heinemann
• Year: 1992
• Tongue: English
• Leaves: 254
• Category: Library

✦ Synopsis

Managing High-Tech Start-Ups equips engineers with a basic tool-kit for founding a high-tech manufacturing company. It gives would-be entrepreneurs insightful knowledge on how to attack such problems as developing a marketing plan, a sales plan, targets, pricing, hiring a sales force, evaluating marketing results, and correcting problems. The book emphasizes how to correctly identify a problem, so time is spent on its causes and not on its symptoms. Particular emphasis is placed on the marketing aspects of new engineering ventures, since marketing is usually not part of an engineer's experience, yet is so vital in the success or failure of a new venture. The authors take the reader step-by-step through the process of marketing evaluation and developing a product plan.

✦ Table of Contents

Content:
Front Matter, Page iii
Copyright, Page iv
Acknowledgments, Pages ix-x
Prologue, Pages xi-xii
CHAPTER 1 - A Different Kind of Business, Pages 1-13
CHAPTER 2 - Planning for Success, Pages 15-34
CHAPTER 3 - Organizing the Company, Pages 35-56
CHAPTER 4 - Funding Your Venture, Pages 57-80
CHAPTER 5 - Staffing Your Company, Pages 81-96
CHAPTER 6 - Marketing, Sales, and Support, Pages 97-142
CHAPTER 7 - Growth Through New Product Development, Pages 143-154
CHAPTER 8 - Setting Up a Manufacturing Operation, Pages 155-169
CHAPTER 9 - Quality is Not a Handbook, It's a Philosophy, Pages 171-176
CHAPTER 10 - Maintaining Financial Control, Pages 177-204
CHAPTER 11 - How to Get Started, Pages 205-209
APPENDIX A - Business Plan Outline, Pages 211-214
APPENDIX B - The Product Proposal, Pages 215-218
APPENDIX C - Volume—Price Graph, Pages 219-221
APPENDIX D - The New Product Marketing Plan, Pages 223-227
APPENDIX E - Sales Training Seminar, Pages 229-230
APPENDIX F - How to Plan for International Sales, Pages 231-232
APPENDIX G - Product Development Program Manual, Pages 233-236
APPENDIX H: - Components of Manufacturing Information Systems, Pages 237-242
APPENDIX I - Deming's Fourteen Management Principles, Pages 243-244
Glossary, Pages 245-247
Bibliography, Pages 249-251
Index, Pages 253-255