Managing corporate visual identity: use and effects of organizational measures to support a consistent self-presentation

✍ Scribed by Annette L.M.van den Bosch; Menno D.T. de Jong; Wim J.L. Elving

• Book ID: 113870411
• Publisher: Elsevier Science
• Year: 2004
• Tongue: English
• Weight: 83 KB
• Volume: 30
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/j.pubrev.2003.12.002