✦ LIBER ✦

Managing Change in Museums

✍ Scribed by Russell A. Cargo; Elizabeth Rosser Cargo

Publisher: John Wiley and Sons
Year: 2001
Tongue: English
Weight: 99 KB
Volume: 11
Category: Article
ISSN: 1048-6682
DOI: 10.1002/nml.11408

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

Museums and the Paradox of Change, by Robert R. Janes. (2nd ed.) Calgary, Alberta: University of Calgary Press, 1997. 276 pp., $24.95 paper.

Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenues and Resources, by Neil Kotler and Philip Kotler. San Francisco: Jossey‐Bass, 1998. 297 pp., $41.95 cloth.

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