Managing brand presence through social media: the case of UK football clubs

✍ Scribed by McCarthy, Jeff; Rowley, Jennifer; Jane Ashworth, Catherine; Pioch, Elke

• Book ID: 121878763
• Publisher: Emerald Group Publishing Limited
• Year: 2014
• Tongue: English
• Weight: 210 KB
• Volume: 24
• Category: Article
• ISSN: 1066-2243
• DOI: 10.1108/IntR-08-2012-0154