Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding

✍ Scribed by Henkel, Sven; Tomczak, Torsten; Heitmann, Mark; Herrmann, Andreas

• Book ID: 126868344
• Publisher: Emerald Group Publishing Limited
• Year: 2007
• Tongue: English
• Weight: 225 KB
• Volume: 16
• Category: Article
• ISSN: 1061-0421
• DOI: 10.1108/10610420710779609