𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding

✍ Scribed by Henkel, Sven; Tomczak, Torsten; Heitmann, Mark; Herrmann, Andreas


Book ID
126868344
Publisher
Emerald Group Publishing Limited
Year
2007
Tongue
English
Weight
225 KB
Volume
16
Category
Article
ISSN
1061-0421

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