𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Managers' Innovations as ‘Sense-making’

✍ Scribed by John Coopey; Orla Keegan; Nick Emler

Book ID
108525573
Publisher
John Wiley and Sons
Year
1997
Tongue
English
Weight
143 KB
Volume
8
Category
Article
ISSN
1045-3172

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## Abstract Content analysis of text data and experimental methods are used in two studies that investigate the use of embodied concepts in sense making by marketing managers, and the influence that environmental and dispositional factors have on such usage. Embodied concepts are simple mental outl