The manager's guide to competitive marke
β Norton Paley
π Library
π
2021
π English
β¦ LIBER β¦
π
Manager's Guide to Competitive Marketing Strategies,
β Scribed by Norton Paley
- Publisher
- Thorogood Publishing
- Year
- 2005
- Tongue
- English
- Leaves
- 426
- Edition
- 3rd
- Category
- Library
β¬ Acquire This Volume
No coin nor oath required. For personal study only.
β¦ Synopsis
The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, energizing a product line, and reviving a business after a period of no-growth.
β¦ Table of Contents
About the author......Page 6
Introduction......Page 13
PART ONE Competitive marketing strategies: The hallmark of an effective manager......Page 21
ONE Competitive marketing strategies in action......Page 24
PART TWO Develop a competitive analysis......Page 67
TWO External analysis: Understand the competitive world surrounding you......Page 70
THREE Internal analysis: The central framework for implementing competitive marketing strategies......Page 112
PART THREE Market intelligence and planning......Page 161
FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy......Page 164
FIVE Marketing research: The primary tool to stay in touch with customers and markets......Page 186
SIX Strategic marketing planning: Shaping your companyβs growth and prosperity......Page 214
SEVEN Developing the marketing plan: Initiating rock-solid action......Page 238
PART FOUR Specific competitive strategies......Page 267
EIGHT Market strategies: Applying resources for maximum impact......Page 270
NINE Product/service strategies: Your lifeline to growth and competitive advantage......Page 290
TEN Pricing for profits: Strategies to maintain premium prices and higher margins......Page 328
ELEVEN Promotional strategies: Plan a total communications mix......Page 346
TWELVE Supply chain strategies: A demanddriven lifeline to your customers......Page 376
THIRTEEN Maintaining a global perspective: Thinking like a strategist......Page 396
APPENDIX Checklists for developing competitive strategies......Page 410
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