managerial marketing perspective and viewpoints

High-Tech Ceramics. Viewpoints and Persp

📁 High-Tech Ceramics. Viewpoints and Perspectives

✍ Gernot Kostorz (Eds.) 📂 Library 📅 1989 🏛 Academic Press 🌐 English

High-tech ceramics pose many challenges to the scientist and engineer because of their demanding production and processing requirements. Leading experts in the field address these problems not only from a fundamental scientific point of view but with particular reference to a broad range of engineer

White-Collar Criminals: Theoretical and

📁 White-Collar Criminals: Theoretical and Managerial Perspectives of Financial Crime : Theoretical and Managerial Perspectives of Financial Crime

✍ Peter Gottschalk; Professor of Knowledge Management Petter Gottschalk 📂 Library 📅 2010 🏛 Nova Science Publishers, Incorporated 🌐 English

White-collar crime is defined as the use of deception for illegal gain, normally involving breach of trust, and some concealment of the true nature of the activities. White-collar crime is also often defined as crime against property, involving the unlawful conversion of property belonging to anothe

Pop-up Retailing: Managerial and Strateg

📁 Pop-up Retailing: Managerial and Strategic Perspectives

✍ Gary Warnaby,Charlotte Shi (auth.) 📂 Library 📅 2018 🏛 Springer International Publishing 🌐 English

<p>This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a manageria

Pop-up Retailing: Managerial and Strateg

📁 Pop-up Retailing: Managerial and Strategic Perspectives

✍ Gary Warnaby; Charlotte Shi 📂 Library 📅 2017 🏛 Springer 🌐 English

This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial a

Managerial Economics: Firms, Markets, an

📁 Managerial Economics: Firms, Markets, and Business Decisions

✍ Ian M. Dobbs 📂 Library 📅 1999 🌐 English

This text provides full coverage of all the topics typically encountered in Business or Managerial Economics. It is designed to be appropriate for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis. Building u

Public Branding and Marketing: A Global

📁 Public Branding and Marketing: A Global Viewpoint

✍ Staci M. Zavattaro (editor) 📂 Library 📅 2021 🏛 Springer 🌐 English

<span>This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketi