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Managerial Fads and Fashions: The Diffusion and Rejection of Innovations

✍ Scribed by Eric Abrahamson


Book ID
121005507
Publisher
Academy of Management
Year
1991
Tongue
English
Weight
594 KB
Volume
16
Category
Article
ISSN
0363-7425

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In this paper, we solve the problem of optimal control of products diffusion by quality in a context of monopolistic competition. To do so, we introduce a dynamic demand function leaning on two hypotheses: first, price acts a signal of quality; second, demand is more sensitive to quality than to pri