Managerial Economics: The Analysis of Business Decisions

✍ Scribed by Stephen Hill (auth.)

Publisher: Macmillan Education UK
Year: 1989
Tongue: English
Leaves: 376
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-xi
A framework for decisions....Pages 1-9
Optimisation — reasoning at the margin....Pages 10-41
Profits and objectives....Pages 42-66
Uncertainty — managing the future ....Pages 67-99
Demand theory and estimation....Pages 100-135
Production....Pages 136-161
Cost theory and estimation....Pages 162-182
The competitive environment....Pages 183-207
Pricing decisions....Pages 208-232
Marketing decisions....Pages 233-252
Inventory decisions....Pages 253-283
Employment and labour management decisions....Pages 284-300
Investment decisions....Pages 301-328
Concluding remarks and neglected decisions....Pages 329-331
Back Matter....Pages 332-366

✦ Subjects

Operation Research/Decision Theory; Economics, general

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