Managerial Economics, 4th Edition

✍ Scribed by Ivan Png

• Publisher: Routledge
• Year: 2012
• Tongue: English
• Leaves: 380
• Edition: 4
• Category: Library

✦ Synopsis

Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with :

• a completely new introductory chapter emphasizing decision-making and behavioral biases
• intensive application to current issues including the sub-prime financial crisis and global competition
• streamlined presentation focusing on the economics that managers need to know.

As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.

The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management.

Truly useful economics for managers.

An accompanying website, featuring a wealth of supplementary material, is available at http://www.comp.nus.edu.sg/~ipng/ed4.htm

✦ Table of Contents

Cover
Title Page
Copyright Page
Table of
Contents
Figures
Tables
About the author
Acknowledgments
Preface
1 Introduction to managerial economics
2 Demand
3 Elasticity
4 Supply
5 Market equilibrium
6 Economic efficiency
7 Costs
8 Monopoly
9 Pricing
10 Strategic thinking
11 Oligopoly
12 Externalities
13 Asymmetric information
14 Incentives and organization
15 Regulation
16 Answers to selected progress check and review questions
Notes
Index