Cover
Contents
1. Introduction
1.1 Economics
1.2 Managerial Economics
1.3 The Firm: Objectives and Constraints
1.4 Decision Process
1.5 Basic Principles
1.6 Chapter Plan
References
2. Demand and Revenue Analysis
2.1 Meaning of Demand
2.2 Types of Demand
2.3 Determinants of Demand
2.4 Demand Function
2.5 Demand Elasticities
2.6 Demand-Revenue Relationships
References
Caselets
3. Theory of Consumer Behaviour
3.1 Consumersโ Preferences
3.2 Consumersโ Budget Constraints
3.3 Consumersโ Choice
References
Caselets
4. Demand Estimation, Analysis and Forecasting
4.1 Demand Estimation
4.2 Analysis of Estimated Demand Function
4.3 Demand Forecasting
References
Caselets
5. Production Analysis and Inputsโ Demand
5.1 Meaning of Production
5.2 Production Function
5.3 Production Analysis: Long-Run
5.4 Production Analysis: Short-Run
5.5 Production Analysis: Long-Run versus Short-Run
5.6 Elasticity of Factor Substitution
5.7 Production Analysis and Input Demand: A Generalization
References
Caselets
6. Cost and Supply Analysis
6.1 Cost Concepts
6.2 Cost Function
6.3 Cost-Output Relationship: Long-Run
6.4 Cost-Output Relationship: Short-Run
6.5 Cost Output Relationship: Long vs Short-Run
6.6 Economies of Big Businesses
6.7 Estimation of Cost Function
6.8 Managerial Uses of Estimated Cost Functions
6.9 Supply Function
References
Caselets
7. Preliminaries on Price and Output Determination
7.1 Price Concepts
7.2 Price Determinants
7.3 Conditions for Profit Maximisation
7.4 Profit and Break-Even Analysis
7.5 Pricing under Different Objectives
7.6 Market Structure
References
Caselets
8. Price-output DeterminationโI (Pricing under Perfect Competition, Monopoly and Monopolistic competition)
8.1 Pricing under Perfect Competition
8.2 Pricing under Monopoly
8.3 Contestable Markets
8.4 Pricing in Multi-Plant Firms
8.4 Pricing in Multiple Products Firms
8.5 Monopolistic Competition
References
Caselets
9. Priceโoutput Determination-II (Pricing under Oligopoly)
9.1 Price-Output Determination Models in Oligopoly Markets
9.2 Perfect (Explicit) Collusion (Cartel) Model
9.3 Competition Oriented Models
9.4 Tacit (Implicit) Collusion Models
9.5 Game Theory
9.6 Non-optimizing Models
9.7 Price Rigidity
References
Caselets
10. Priceโoutput Determination-III (Pricing under Market Power, Asymmetric Information, Externalities and Risk)
10.1 Market Power
10.2 Price Discrimination
10.3 Price Discrimination by Market Segments
10.4 Inter-Temporal Price Discrimination
10.5 Peak-Load Pricing
10.6 Block Pricing
10.7 Two-Part Pricing
10.8 Commodity Bundling
10.9 Transfer Pricing
10.10 Pricing under Asymmetric Information
10.11 Pricing under Externalities
10.12 Pricing under Risk and Uncertainty
References
Caselets
11. Investment Analysis
11.1 Meaning and Significance
11.2 Time Value of Money
11.3 Cash Flows and Measures of Investment Worth
11.4 Investment Analysis
11.5 Concluding Remarks
References
Caselets
Appendix A : Economic Optimization
Appendix B : Tables for Investment Analysis
Appendix C : Multiple Choice Questions
Appendix D : Fill in Blanks Questions
Index