Managerial Economics

✍ Scribed by Geetika; Piyali Ghosh; Purba Roy Chowdhury

• Publisher: McGraw-Hill Education
• Year: 2018
• Tongue: English
• Leaves: 698
• Edition: 3
• Category: Library

✦ Synopsis

Managerial Economics, 3e, provides a detailed introduction of economic concepts to management students. It illustrates the technique of systematic problem solving and taking effective decisions by applying concepts of economics in different situations. With its unique integrative approach, this revised edition covers the recent developments in the interdisciplinary fields related to economics and business such as Demonetization, Jio case study, Patanjali, restriction on H1B visa, GST, Highlights of Budget 2017, and many more. Besides being a comprehensive textbook for management students, it will prove to be of great utility for the practising managers. Salient Features: What’s New? - Chapter 17: Externalities, Public Goods and Role of Government - 20 full-length cases, 22 caselets and 28 Reality Bites across relevant chapters Revamped chapters - Chapter 3: Consumer Preference and Choice - Chapter 4: Demand and Supply Analysis - Chapter 7: Cost and Revenue - Chapter 9: Financial Evaluation of Long-Term Projects Powered by: - Pedagogical features such asThink Out of the Box, Remember Box Questions have been refreshed and added at appropriate places

✦ Table of Contents

Title
Contents
Part 1 Introduction
1 Basic Concepts and Principles
2 Theory of Firm
Part 2 Consumer Behaviour Demand and Supply
3 Consumer Preferences and Choice
4 Demand and Supply Analysis
5 Elasticities of Demand and Supply
6 Demand Forecasting
Part 3 Cost and Production
7 Cost and Revenue
8 Production Analysis
9 Financial Evaluation of Long-Term Projects
Part 4 Market Morphology and Equilibrium Conditions
10 Perfect Competition
11 Monopoly and Monopsony
12 Monopolistic Competition
13 Oligopoly
14 Choice Under and Game Theory
Part 5 Pricing Decisons
15 Product Pricing
16 Input Pricing
17 Externalities, Public Goods and role of Government
Part 6 Macroeconomics Aspects of Managerial Decisions
19 National Income
20 Money Supply, Inflation and Unemployment
21 Business Cycles
References
Index