๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Making the Past: Prospective Memorialization and the Creation of Myth

โœ Scribed by Barrowclough, David


Book ID
126577966
Publisher
Taylor and Francis Group
Year
2014
Tongue
English
Weight
708 KB
Volume
15
Category
Article
ISSN
1471-4787

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## Abstract Marketers use autobiographical advertising as a means to create nostalgia for their products. This research explores whether such referencing can cause people to believe that they had experiences as children that are mentioned in the ads. In Experiment 1, participants viewed an ad for D