𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Making our contributions to past global change

✍ Scribed by Chai Yucheng; Tian Xingyou; Ma Fucheng

Publisher
Springer
Year
1997
Tongue
English
Weight
224 KB
Volume
42
Category
Article
ISSN
1001-6538

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## Abstract Marketers use autobiographical advertising as a means to create nostalgia for their products. This research explores whether such referencing can cause people to believe that they had experiences as children that are mentioned in the ads. In Experiment 1, participants viewed an ad for D