Making an Impact Online

✍ Scribed by Antoin O Lachtnain

• Publisher: A&C Black
• Year: 2008
• Tongue: English
• Leaves: 209
• Series: Business on a Shoestring
• Category: Library

✦ Synopsis

Making an Impact Online КНИГИ ;БИЗНЕС Автор: Antoin O LachtnainНазвание: Making an Impact OnlineИздательство: A&C BlackГод: 2008Страниц: 208Формат: PDFISBN-10: 0713675454Язык: АнглийскийРазмер: 2.54 MBHaving an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organizations; if your site is laid out well and your content is compelling, you can! This book offers advice on: choosing the right domain name, smartening up a basic website, search engine listings and optimization, instant messaging, and e-spotting.downloadmirrormirror mirror 0

✦ Table of Contents

0713675454......Page 1
COPYRIGHT......Page 3
CONTENTS......Page 4
INTRODUCTION......Page 6
1. CREATING AN EFFECTIVE INTERNET STRATEGY......Page 8
2. THE BASICS: SORT OUT A DOMAIN NAME, AN E-MAIL ACCOUNT, A WEBSITE, AND GET SELLING......Page 27
3. MARKETING YOUR WEBSITE......Page 106
4. BUILDING THE ‘BACK END’ OF YOUR INTERNET BUSINESS......Page 140
5. MAKE YOUR BUSINESS MORE EFFICIENT WITH THE INTERNET......Page 164
6. STRATEGIES FOR A SMALL BUSINESS ON THE INTERNET......Page 191
CONCLUSION: IT’S TIME FOR SMALL BUSINESSES TO THINK BIG......Page 205
INDEX......Page 207