✦ LIBER ✦
Making a profit … and a difference: HP invents an organization to drive sustainability
✍ Scribed by Rosenberg, Walt
- Publisher
- John Wiley and Sons
- Year
- 2004
- Tongue
- English
- Weight
- 142 KB
- Volume
- 23
- Category
- Article
- ISSN
- 1531-1864
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
More companies are realizing that doing well and doing good are not mutually exclusive. The merger of Hewlett‐Packard and Compaq has produced an innovative organizational model for addressing corporate, social, and environmental responsibility (CSER). HP's CSER group integrates these seemingly disparate functions and relies on influence rather than control to make sustainability a way of life at HP. © 2004 Hewlett‐Packard Development Company, L.P.