Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success. Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising, while most companies haven't progressed at all. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer or professional, there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Make Elephants Fly will show you how startups come up with breakthrough products and services, how to structure innovation teams, the best ways to identify and vet new ideas, what it takes to foster a culture of innovation, how to establish a process of innovation throughout your organization.;Section one: The essence of innovation -- 1. Innovation vector -- 2. Technology isn't the answer -- 3. Inventive ecosystems -- 4. Watch the waves -- 5. Copying vs. creating -- Section two: The entrepreneurial approach -- 6. Think small -- 7. Small teams -- 8. Small budgets -- 9. Small time -- 10. Small scope -- 11. The big opportunity -- Section three: Startup mind-set & methodologies -- 12. Challenge your beliefs -- 13. Nothing to lose -- 14. Design innovation -- 15. Business model innovation -- 16. The builder's trap -- 17. Targeted prototypes -- Section four: The path to radical innovation -- 18.Go to the core -- 19.Engage your customers -- 20.Observe -- 21.Tap your ecosystem -- 22.Data doesn't lie -- 23.Value over money -- Section five: Innovating inside organizations -- 24. Fear factor -- 25. Culture of innovation -- 26. What did you learn? -- 27. Going down in flames -- 28. Unblock the path -- 29. Align motivations -- Section six: Breaking through barriers -- 30. Velocity and organization -- 31. Iteration cycles -- 32. Lost in the woods -- 33. People power -- 34. Think different -- 35. One winner.