Maintaining a mission: Lessons from the
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David M. Lawrence
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Article
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1999
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John Wiley and Sons
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here is i i o denying the cnoriiious impact of niarket forces on a iniission-drist.n organization. I n the health care industry, as in other industries, esery orpnization must be coniprtitivr to survive. The turbulent marketplace is providing on-the-job training for people in all organizations. And