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Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability

โœ Scribed by Rosa Maria Dangelico; Devashish Pujari

Book ID
106381562
Publisher
Springer
Year
2010
Tongue
English
Weight
201 KB
Volume
95
Category
Article
ISSN
0167-4544

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## Abstract To respond effectively and efficiently to the environmental sustainability challenge, an important role can be played by companies, through appropriate strategies and operations, such as green processes and product development. In this paper, we investigate whether the development of gr