Made to Stick
โ Chip Heath
๐ Library
๐
2007
๐ Random House Publishing Group
๐ English
<p>BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's <i>Switch</i>. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares