Luxury Marketing || Luxury Brands in the Digital Age – the Trust Factor

Luxury Marketing || Counterfeiting of Lu

Luxury Marketing || Counterfeiting of Luxury Brands: Opportunity beyond the Threat

✍ Wiedmann, Klaus-Peter; Hennigs, Nadine 📂 Article 📅 2012 🏛 Gabler Verlag 🌐 English ⚖ 596 KB

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how t

Luxury Brands in the Digital Age – Exclu

Luxury Brands in the Digital Age – Exclusivity versus Ubiquity

✍ Nadine Hennigs; Klaus-Peter Wiedmann; Christiane Klarmann 📂 Article 📅 2012 🏛 Gabler Verlag ⚖ 392 KB

Luxury Marketing || Managing the Value o

Luxury Marketing || Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength

✍ Wiedmann, Klaus-Peter; Hennigs, Nadine 📂 Article 📅 2012 🏛 Gabler Verlag ⚖ 680 KB

Luxury Marketing || What is the Harm in

Luxury Marketing || What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom

✍ Wiedmann, Klaus-Peter; Hennigs, Nadine 📂 Article 📅 2012 🏛 Gabler Verlag 🌐 English ⚖ 519 KB

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how t

Luxury brand marketing – The experience

Luxury brand marketing – The experience is everything!

✍ Atwal, Glyn; Williams, Alistair 📂 Article 📅 2009 🏛 Palgrave Publishers Ltd. 🌐 English ⚖ 108 KB

Contributing clarity by examining brand

Contributing clarity by examining brand luxury in the fashion market

✍ Karen W. Miller; Michael K. Mills 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 339 KB