Lufthansa's Transformation Marathon: Process of Liberating and Focusing Change Energy
✍ Scribed by Heike Bruch; Thomas Sattelberger
- Book ID
- 102259945
- Publisher
- John Wiley and Sons
- Year
- 2001
- Tongue
- English
- Weight
- 143 KB
- Volume
- 40
- Category
- Article
- ISSN
- 0090-4848
- DOI
- 10.1002/hrm.1015
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
Transformations often fail to activate the energy of those whose creativity and action are needed to realize
fundamental change. In 1991 Lufthansa was almost bankrupt. Today it has become one of the world's most
profitable airline companies and a founding member of the STAR ALLIANCE, aspiring to become the world's leading
aviation group. Lufthansa has undergone a fundamental ongoing change—its approach relies on people. Core
elements of this strategy involve providing space for reflection and dialogue despite the crisis pressure, building
networks of change actors and creating durable platforms for emotional mobilization and reflection on action. ©
2001 John Wiley & Sons, Inc.