โ Scribed by Roger A. Kerin, Steven W. Hartley
No coin nor oath required. For personal study only.
Marketing: The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. The Core 9e takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology.
The ninth edition continues to demonstrate the authors' commitment to engagement, leadership, and innovation:
Engagement: In-Class and Digital In-Class tested active learning activities, such as surveys, out of class assignments, and personal observations are designed to engage students in discussions with the instructor and amongst themselves. A strong emphasis on high engagement with an easy-to-read, high involvement, interactive writing style that engages students through active learning techniques. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite.
Leadership: Leading, current content, and conversational writing style, with new emphasis on data-driven decision-making and coverage of traditional and contemporary marketing concepts, with hyperlinked assignments throughout to easily correlate activities.
Innovation: Innovative pedagogical tools that match contemporary students learning styles and interests. The authors up to date use of technology to bring real innovation to the text and package. Innovations such as in-text links, a Twitter feed, hyperlinked PowerPoint slides, a regularly updated author blog, updated Marketing Video Library, and more all supplement the robust McGraw Hill Connectยฎ Marketing with SmartBookยฎ 2.0 digital learning package.
๐ SIMILAR VOLUMES
Students can purchase a low-cost loose-leaf version of the Marketing 2018 text to bundle with their MindTap course, which does include a complete eBook.
<p><span>The </span><span>Living World</span><span> is often considered a studentfavorite, focusing on concepts rather than terminology and technicalinformation. It features a straightforward,conversational writing style and a wide variety of media assets to enhance thecontent of the textbook. Every
<i>SOC 2020</i> is the sixth edition of Jon Wittโs book, and this revision offers significant changes to each chapter; some of the most substantial changes are in Chapter 8, on race and ethnicity, and Chapter 15, on Social Change. The new material on race and ethnicity sets the stage for a more nuan
The Ninth Edition of "Management Information Systems for the Information Age" provides you the ultimate in flexibility to tailor content to the exact needs for your MIS or IT course. The nine chapters and thirteen Extended Learning Modules may be presented in logical sequence, or you may choose your