Table of Contents and Preface
Title
Copyright Page
Dedication
About the Authors
Acknowledgments
Association for Business Communication
Table of Contents
Grammar and Mechanics
Writing with a Clear and Efficient Style
Tone
Organization
Audience-Centered Message Design
Basic Business Message Templates
Presentation Structure and Content
Storytelling and Using Whiteboards and Flipcharts
Professional Presence in Face-to-Face and Virtual Settings
Visual Aids and Supplements for Presentations
Listening, Questions, and Answers
Having a Clear Communication Strategy: PACM
Critical Thinking and Argument
Short Message Patterns
Revising, Editing, and Proofreading
Proposals and Reports
Pitch Decks for Entrepreneurial and Start-Up Communication
Presentation Strategy in Face-to-Face and Virtual Environments
Interpersonal and Inclusive Communication
Cross-Cultural Business Communication
Collaboration in Face-to-Face and Virtual Settings
Ethical Business Communication
Digital Business Communication
Job Search Communication
Research in Business Communication
Grammar and Mechanics
Introduction
MODULE OVERVIEW
Use the Nine Parts of Speech Correctly in Your Writing
Adjectives
Adverbs
Articles
Conjunctions
Interjections
Nouns
Prepositions
Pronouns
Verbs
Construct Sentences Correctly Based on Grammar Conventions
Agreement
Case
Modifier
Parallel Structure
Objects
Sentence Structure
Apply Punctuation Conventions to Your Writing
Commas
Semicolons
Using Commas and Semicolons with “However” and “Therefore”
Dashes
Colons
Additional Punctuation Marks
Apply Routine Writing Rules to Your Writing
Capitalization
Dates, Figures, and Numbers
Use Confusing Words Correctly in Your Writing
Module Summary
Writing with a Clear and Efficient Style
Introduction
MODULE OVERVIEW
Revise Camouflaged Verbs into Active Verbs by Identifying the Rhetorical Patterns That Camouflaged Verbs Create
Recognizing the Markers and the Formula for Camouflaged Verbs
Revising Sentences to Eliminate Camouflaged Verbs
Eliminate False Subjects with the Goal of Streamlining Writing by Identifying the Rhetorical Patterns That False Subjects Create
Recognizing the Formula for False Subjects
Two Cautions about False Subjects
Adopting a Conversational Tone
Understanding the Vague It
Create Specificity by Identifying Demonstrative Pronouns and Adding Missing Nouns
Vague Writing with Demonstrative Constructions
Achieving Specificity with Demonstrative Constructions
Revise Passive Voice into Active Voice by Identifying the Rhetorical Patterns That Passive Voice Creates
Knowing Three Challenges Connected to Passive Voice
Passive Voice Serves a Purpose . . . Sometimes
Recognizing the Three-Part Formula for Passive Voice
Three Steps for Converting Passive Voice to Active Voice
Revise Weak Verb Constructions
Identifying Weak Verb Constructions
Revising Sentences to Eliminate Weak Verb Constructions
Demonstrate a Succinct Writing Style by Identifying and Revising Redundant Constructions
Identifying Redundant Constructions
Identifying Wordy Constructions
Revising Sentences to Eliminate Redundant and Wordy Constructions
Module Summary
Tone
Introduction
MODULE OVERVIEW
Identify the Range of Tones on the Tone Continuum
Describe the External Factors That Affect Tone
Describe the Language Factors That Affect Tone
Implement Strategic Choices to Adjust Tone
Module Summary
Organization
Introduction
MODULE OVERVIEW
Identify and Apply Varied Sentence Patterns in Business Writing
Word Placement
Sentence Patterns
Sentence Length
Construct Well-Focused Paragraphs with High Skim Value
Strong Topic Sentences
Paragraph Focus and Length
Tying Sentences Together Logically
Paragraph Patterns
Write an Audience-Centered Opening Launch Paragraph
Audience Needs and Context
Bottom Line Up Front
Time-Sensitive or To-Do Information
Summary Sentence or Blueprint
Module Summary
Audience-Centered Message Design
Introduction
MODULE OVERVIEW
Distinguish Effective Message Design Best Practice Principles
White Space
Margins and Line Length
Justification
Typeface
Assess Audience-Centered Headings
Create an Audience-Centered Framework for Your Reader
Craft Specific, Informative Headings
Demonstrate Information Hierarchy through Headings
Use Parallel Structure
Keep Best Practices in Mind
Construct Effective, Parallel Lists
Use Lists Judiciously
Create Parallel Structure
Keep Listed Items Relatively Short
Use Numbers If the Order Matters
Introduce Your List to the Reader
Demonstrate How to Develop and Incorporate Visuals into Messages
Tables
Graphs
Other Visual Displays
Incorporate Your Visuals
Module Summary
Basic Business Message Templates
Introduction
MODULE OVERVIEW
Use the Email Template Properly
Email Headings
Greetings
Internal Organization
Complimentary Closings and Signature Blocks
Attachments
Replies
Use the Letter Template Properly
Letter Headings
Greeting
Letter Body
Complimentary Closings and Signature Blocks
Attachments or Enclosures
Courtesy Copies
Envelopes
Use the Memo Template Properly
Memo Headings
Memo Body
Attachments or Enclosures
Module Summary
Presentation Structure and Content
Introduction
MODULE OVERVIEW
Apply the PIR[C] (Purpose, Importance, Route, Clarification) Framework to Craft an Effective Introduction
Use Multiple Techniques to Logically Organize Key Points and Transitions in a Presentation
Key Points
Transitions
Implement Various Strategies to Plan an Effective Conclusion for a Presentation
Develop a Compelling Message Based on the Three Key Aspects of Persuasion
Logic
Credibility
Emotion
Explain the Rationale for Highlighting Motivators and Benefits to Connect with an Audience
Intrinsic and Extrinsic Motivators
Benefits for the Individual and Beyond
Incorporate Memorable S.T.A.R. Strategies throughout a Business Presentation
Plan Memorable Presentation Strategies
Incorporate Memorable Presentation Strategies
Module Summary
Storytelling and Using Whiteboards and Flipcharts
Introduction
MODULE OVERVIEW
Create an Effective Story for a Business Context
Best Practices for Stories Used in a Business Setting
Use Traditional Whiteboards and Flipcharts When Presenting
Use Virtual Whiteboards When Presenting
Module Summary
Professional Presence in Face-to-Face and Virtual Settings
Introduction
MODULE OVERVIEW
Describe the Importance of Likability to Professional Presence
Demonstrate Psychological and Physical Techniques That Support Professional Presence
Demonstrate Confidence-Based Professional Presence with an Audience
Demonstrate Body Language Strategies That Support Professional Presence
Demonstrate Vocal Strategies That Support Professional Presence
Articulation
Verbal Clutter
Intonation
Vocal Pacing
Vocal Volume
Demonstrate Professional Presence Best Practices for Presenting in Virtual Settings
Body Placement
Attire
Physical Setting
Body Language, Voice, and Gesture
Module Summary
Visual Aids and Supplements for Presentations
Introduction
MODULE OVERVIEW
Recall the CARS Framework
Design Credible Presentation Slides
Design Audience-Centered Presentation Slides
Point of Entry
Information Hierarchy
Information Grouping
Information Retention
Design Highly Readable Presentation Slides
Slide Size
Slide Background
Fonts
Design Strategic Presentation Slides
Provide an Anchor for Every Slide in Your Deck
Lean toward Incorporating Full-Sentence Slide Titles
Try to Convert Bulleted Lists into Visual Form
Select/Create the Right Visual
Control Your Visuals
Consider Incorporating a Table
Help Your Audience Understand Issues of Magnitude
Consider Using Logos and Icons to Streamline Content
Design a Cohesive Presentation Deck
Include Repetitive Elements
Use Colors Consistently
Place Items Consistently
Include an Agenda Slide to Forecast Your Route
Consider Including Section Dividers or a Tracker
Consider Including Slide Numbers
Demonstrate How to Develop an Effective Presentation Handout by Incorporating Best Practices for Handouts
Labeling Handouts
Distributing Handouts
Module Summary
Listening, Questions, and Answers
Introduction
MODULE OVERVIEW
Contrast Active and Passive Listening for Question-and-Answer Sessions
Implement Preparation Strategies When Anticipating the Need to Answer Questions
Implement Effective and Confident Responses When Answering Questions
Module Summary
Having a Clear Communication Strategy: PACM
Introduction
MODULE OVERVIEW
Identify the Four Components of a Communication Strategy
Identify the Elements That Impact Messaging
Module Summary
Critical Thinking and Argument
Introduction
MODULE OVERVIEW
Identify the Key Question Behind a Business Message
Develop a Mind Map to Think Through Complex Communication Tasks
Understand How to Overcome Reasoning Errors
Too Much Information
Not Enough Meaning
Create an Argument Tree to Develop a Logical, Well-Supported Message
Module Summary
Short Message Patterns
Introduction
MODULE OVERVIEW
Analyze and/or Write an Informative Message for a Target Audience
Bottom Line in Informative Messages
Details/Explanation/Clarification to Build on the Bottom Line in Informative Messages
Positive, Forward-Looking Close in Informative Messages
Analyze and/or Write a Negative (Bad News) Message for a Target Audience
Buffer in Negative Messages
Role and Placement of an Apology in a Negative Message
Bottom Line in Negative Messages
Reasons/Details/Clarification/Explanation in Negative Messages
Positive (Forward-Looking) Close in Negative Messages
Analyze and/or Write a Persuasive Message for a Target Audience
Bottom Line in Persuasive Messages
Details/Clarification/Explanation/Benefits in Persuasive Messages
Positive Close with Reasonable and Do-able Action Steps in Persuasive Messages
Select a Message Pattern for a Target Audience and Purpose
Module Summary
Revising, Editing, and Proofreading
Introduction
MODULE OVERVIEW
Recall the Importance of Approaching Message Review Using Different Levels
Apply Revision Techniques to Resolve Big Picture Issues of Content, Document Format and Design, and Message Pattern
Content
Document Format and Design
Message Pattern
Use Mid-Level Revision Strategies to Effectively organize Documents and Paragraphs
Document-Level Organization
Paragraph-Level Organization
Employ Sentence-Level Editing Best Practices to Tighten Writing and Assess Tone
Tightening Your Writing
Assessing Tone
Perform Final Proofreading Steps to Address Surface-Level Concerns
Module Summary
Proposals and Reports
Introduction
MODULE OVERVIEW
Write an Audience-Centered Proposal
Request for Proposals
Proposal Writing Strategy
Identify the Different Types of Business Reports and Their Uses
Informative Reports (Information Only)
Analytical Reports (Information + Analysis)
Recommendation Reports (Information + Analysis + Recommendation)
Progress Reports
Develop an Audience-Centered Report
Comparison/Contrast
Problem–Solution
Elimination of Alternatives
SWOT Analysis
General to Particular or Particular to General
Geographic or Spatial
Functional
Chronological
Develop the Components of a Formal Report
Front Matter
Core of the Report
Back Matter
Write an Effective Transmittal Message with Audience-Centered Content
Craft an Effective Executive Summary for a Target Audience and Purpose
Module Summary
Pitch Decks for Entrepreneurial and Start-Up Communication
Introduction
MODULE OVERVIEW
Describe What a Pitch Deck Is and What Role It Plays in Entrepreneurial and Start-Up Communication
Analyze and Employ Pitch Deck Elements
Analyze and Avoid Pitch Deck Pitfalls
Too Much Information
Wordy Slides
Outdated Slide Decks
Disparaging Competitors and Being Overconfident
Unsupported Claims and Assumptions
Not Asking for What You Need
Module Summary
Presentation Strategy in Face-to-Face and Virtual Environments
Introduction
MODULE OVERVIEW
Develop a Strategic Meeting-Style Presentation Using the PACM Framework
PACM Analysis of a Meeting-Style Presentation
Develop a Strategic Large-Venue Presentation Using the PACM Framework
PACM Analysis of a Large-Venue Presentation
Incorporate Best-Practice Strategies during a Virtual Presentation
Planning
Connecting with Your Audience
Selecting Your Content
Developing Your Slides
Gathering Your Equipment/Planning Your Setup
Preparing for Virtual Delivery
Delivering Your Virtual Presentation
Module Summary
Interpersonal and Inclusive Communication
Introduction
MODULE OVERVIEW
Apply Active Listening Best Practices
Analyze Nonverbal Communication and Its Relationship to Professional Image
Eye Contact
Body Language
Apply Best Practices for Engaging Diverse Audiences with an Inclusive, Audience-Centered, Professional Conversational Style
Job Titles
Courtesy Titles and Names
Pronouns
Module Summary
Cross-Cultural Business Communication
Introduction
MODULE OVERVIEW
Define Cross-Cultural Communication
Examine Hofstede's Framework for Cross-Cultural Communication
Cultural Marker 1: Collectivism versus Individualism
Cultural Marker 2: Power Distance
Cultural Marker 3: Masculinity versus Femininity
Cultural Marker 4: Uncertainty Avoidance
Cultural Marker 5: Long-Term Orientation versus Short-Term Orientation
Cultural Marker 6: Indulgence versus Restraint
Explain Why an Adaptable Attitude Is Crucial for Effective Cross-Cultural Communication
Apply Best Practices for Writing to People from Different Countries and Cultures
Written Communication—Style
Written Communication—Format
Written Communication—Organization
Written Communication—Two Special Considerations
Apply Best Practices for Speaking with People from Different Countries and Cultures
Spoken Communication—Delivery Style
Spoken Communication—Silence and Interruptions/Interjections
Spoken Communication—Native Language
Apply Best Practices for Nonverbal Communication with People from Different Countries and Cultures
Nonverbal Communication—Body Language
Nonverbal Communication—Eye Contact
Nonverbal Communication—Facial Expressions
Nonverbal Communication—Gestures
Nonverbal Communication—Touch
Nonverbal Communication—Space
Nonverbal Communication—Time
Nonverbal Communication—Clothing
Nonverbal Communication—Color
Module Summary
Collaboration in Face-to-Face and Virtual Settings
Introduction
MODULE OVERVIEW
Demonstrate Comprehension of the Principles of Effective Team Interactions
Team Dimensions
Team Roles
Team Leadership
Demonstrate an Understanding of Effective Meeting Management and Participation
Follow an Agenda
Assign Key Roles for the Meeting
Commit to Asking for Help
Commit to Starting and Stopping on Time
Demonstrate an Understanding of Special Considerations for Virtual Collaboration and Meetings
Time Zone Considerations
Virtual Team Etiquette
Demonstrate an Understanding of How to Provide Feedback to Teammates
BET Feedback
BEAR Feedback
Demonstrate an Understanding of How to Write Collaboratively
Clarify the Writing Task
Discuss How You’ll Approach the Writing Process
Manage Document Cycling and Feedback
Make a Timeline
Develop a Plan for Final Polishing
Demonstrate an Understanding of How to Present with a Team
Assign Key Member Roles and Plan for a Timing Disaster
Plan, Practice, and Run through Your “Plays”
Introduce Your Team
Frame Your Presentation with an Effective Introduction
Use Planned Transitions to Create Cohesion
Look the Part
Aim the Transition toward the Audience
Stand Strategically
Come Together as a Team for Q&A
Module Summary
Ethical Business Communication
Introduction
MODULE OVERVIEW
Apply Ethical Business Writing Practices
Credit the Ideas of Others
Write Clearly
Consider Message Timing
Strive for Accuracy and Honesty
Apply Ethical Business Speaking Practices
Credit the Ideas of Others
Speak Clearly
Apply Ethical Data Visualization Practices
Numbers That Don’t Add Up
Y-axis and X-axis Manipulation
Missing Baselines
3D Renderings
Module Summary
Digital Business Communication
Introduction
MODULE OVERVIEW
Explain Digital Communication's Relevance in the Workplace
Create Effective Email Messages
Email Usage
Email Components
Common Email Miscommunication and Missteps
Managing Your Email Inbox
Use Texting and Messaging Channels Effectively
Texting and Messaging Guidelines
Texting and Messaging Abbreviations and Conventions
Channel-Based Messaging
Understand the Role of Social Media in the Workplace and Its Implications for Business Communication
Analyze Communication Contexts for Using Emoticons and Emojis in Business Writing
Summarize the Concept of Information Saturation within the Context of Digital Communication
Compare Multigenerational Attitudes to Digital Communication in the Workplace
Baby Boomers
Generation X
Millennials
Generation Z
Module Summary
Job Search Communication
Introduction
MODULE OVERVIEW
Develop a Competitive Résumé for the Job Search
Résumé Content
Résumé Design
Develop a Competitive LinkedIn Profile for the Job Search
Three Important Content Elements for Your Profile Banner
The About Section
The LinkedIn Alumni Tool
The Skills Section
Engagement Strategies to Get You Noticed
Develop a Competitive Cover Letter for the Job Search
Cover Letter Adaptation
Cover Letter Content
Cover Letter Organization
Develop Networking Skills for the Job Search
Develop Interviewing Skills for the Job Search
Interview Strategy
Final Research
Elevator Speech
Travel Planning
Attire
Professional Materials
Interview Practice
Interview Segments
Standard Interview Questions
Interview Channels
Develop Negotiation Skills for the Job Offer
Deciding Which Offer to Accept
Module Summary
Research in Business Communication
Introduction
MODULE OVERVIEW
Identify a Business Problem and Write a Research Question
Demonstrate How to Find Research That Has Already Been Done
Design a Research Methodology and Collect Data
Conducting Surveys
Conducting Research Interviews
Conducting Research Observations
Demonstrate Effective Strategies to Analyze and Distill Data
Look for Patterns
Don’t Confuse Causation with Correlation
Process the Data
Write Up Research and Prepare It for a Target Audience and Purpose
Module Summary