Long-term brand development versus short-term business targets: the impact of price promotions on branded food products

✍ Scribed by Maxwell, Jonathan; Gilmore, Audrey; Gallagher, Damian; Falls, David

• Book ID: 120218280
• Publisher: Taylor and Francis Group
• Year: 2012
• Tongue: English
• Weight: 137 KB
• Volume: 20
• Category: Article
• ISSN: 0965-254X
• DOI: 10.1080/0965254X.2012.717540