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Localizing Cultural Values on Tourism Destination Websites: The Effects on Users' Willingness to Travel and Destination Image

โœ Scribed by Tigre Moura, F.; Gnoth, J.; Deans, K. R.

Book ID
125520622
Publisher
SAGE Publications
Year
2014
Tongue
English
Weight
456 KB
Volume
54
Category
Article
ISSN
0047-2875

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## Abstract The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from different countries. The film chosen for this experiment was the __Motorcycle Diaries__ in which South America was featured prominently in the film. Using established scales fro