๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Literature and the Narrative Self

โœ Scribed by Vice, Samantha


Book ID
105736754
Tongue
English
Weight
397 KB
Category
Fiction

No coin nor oath required. For personal study only.


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## Abstract This study investigates how consumers use brands to construct their self. Focusing on the consumer's experience of brands, the study interprets consumer narratives on how brand consumption contributes to the construction of the self. The findings demonstrate that consumers use brands in

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โœ Mona DeKoven Fishbane ๐Ÿ“‚ Article ๐Ÿ“… 2001 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 181 KB
Self-narrative as meaning construction:
โœ Hubert J. M. Hermans ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 136 KB ๐Ÿ‘ 2 views

Starting from the metaphor of the person as a motivated storyteller, a theory of meaning construction and reconstruction is presented. Two motives are assumed to be particularly influential in the process of meaning construction: The striving for self-enhancement and the longing for contact and unio