𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Literate and semi-literate audiences: Tips for effective teaching

✍ Scribed by Suzanne B. Smith; Betty J. Alford


Book ID
117152067
Publisher
Elsevier
Year
1988
Tongue
English
Weight
334 KB
Volume
20
Category
Article
ISSN
0022-3182

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Literal versus extended symbolic message
✍ Ian Brennan; Kenneth D. Bahn πŸ“‚ Article πŸ“… 2006 πŸ› John Wiley and Sons 🌐 English βš– 128 KB

The authors classify an advertisement as an extended symbolic message (ESM) when the ad's subject and message are presented in a nonliteral format. The study compares the advertising effectiveness of the ESM with that of a literally equivalent message (LEM) when the ESM contains either a salient cue