𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Literary tourism: Opportunities and challenges for the marketing and branding of destinations?

✍ Scribed by Hoppen, Anne; Brown, Lorraine; Fyall, Alan

Book ID
125458308
Publisher
Elsevier
Year
2014
Tongue
English
Weight
451 KB
Volume
3
Category
Article
ISSN
2212-571X

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

The Challenges of Marketing Tourism Dest
The Challenges of Marketing Tourism Destinations in the Central African Subregion: the Cameroon Example
✍ Albert Nsom Kimbu πŸ“‚ Article πŸ“… 2011 πŸ› John Wiley and Sons 🌐 English βš– 381 KB

## ABSTRACT During the last decade, sub‐Saharan Africa has consistently posted one of the highest tourism growth rates averaging approximately 6% per annum between 2007 and 2010. However, not all countries have profited from this growth. Countries in the Central African subregion, even though recog

The integration of film-induced tourism
The integration of film-induced tourism and destination branding in Yorkshire, UK
✍ Noelle O'Connor; Sheila Flanagan; David Gilbert πŸ“‚ Article πŸ“… 2008 πŸ› John Wiley and Sons 🌐 English βš– 120 KB

## Abstract This paper identifies the integration of film induced tourism and destination branding on destinations featured in television series' such as Yorkshire, which is the film location for many popular English television series'. The review of the existing literature identified a gap in prev