๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Literal versus nonliteral reminders for proverbs

โœ Scribed by Temple, Jon G.; Honeck, Richard P.


Book ID
125410479
Publisher
Springer - Psychonomic Society
Year
1992
Weight
884 KB
Volume
30
Category
Article
ISSN
0090-5054

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Literal versus extended symbolic message
โœ Ian Brennan; Kenneth D. Bahn ๐Ÿ“‚ Article ๐Ÿ“… 2006 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 128 KB

The authors classify an advertisement as an extended symbolic message (ESM) when the ad's subject and message are presented in a nonliteral format. The study compares the advertising effectiveness of the ESM with that of a literally equivalent message (LEM) when the ESM contains either a salient cue