𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Linking strategy formulation in marketing and operations: Empirical research

✍ Scribed by William L. Berry; Jay E. Klompmaker; Curtis P. McLaughlin; Terry Hill


Book ID
107935410
Publisher
Elsevier Science
Year
1991
Tongue
English
Weight
656 KB
Volume
10
Category
Article
ISSN
0272-6963

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Service design and operations strategy f
✍ Madeleine E Pullman; Rohit Verma; John C Goodale πŸ“‚ Article πŸ“… 2001 πŸ› Elsevier Science 🌐 English βš– 126 KB

## Abstract Businesses that service multicultural customer segments face unique challenges in developing the appropriate service strategy. While the strategic implications of expanding services from a domestic market to an international location have been well documented, multicultural customer seg

A review and classification of empirical
✍ Gary D. Scudder; Craig A. Hill πŸ“‚ Article πŸ“… 1998 πŸ› Elsevier Science 🌐 English βš– 778 KB

The progress in the use of empirical research methods has been a topic of interest in the Operations Management (OM) area for the last 15 years. It is considered desirable to accompany traditional OM research, which develops and tests theories using mathematics, modelling, and simulation, with resea