Linking reputations through umbrella branding

✍ Scribed by Jeanine Miklós-Thal

• Book ID: 118808954
• Publisher: Springer US
• Year: 2012
• Tongue: English
• Weight: 540 KB
• Volume: 10
• Category: Article
• ISSN: 1570-7156
• DOI: 10.1007/s11129-012-9118-7