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Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

✍ Scribed by Foroudi, Pantea; Melewar, T.C.; Gupta, Suraksha

Book ID: 127257454
Publisher: Elsevier Science
Year: 2014
Tongue: English
Weight: 565 KB
Volume: 67
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2014.06.015

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