Linking cause-related marketing to sales force responses and performance in a direct selling context

✍ Scribed by Brian V. Larson; Karen E. Flaherty; Alex R. Zablah; Tom J. Brown; Joshua L. Wiener

• Book ID: 107496770
• Publisher: Sage Publications
• Year: 2007
• Tongue: English
• Weight: 147 KB
• Volume: 36
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-007-0056-y