𝔖 Bobbio Scriptorium
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Limited Edition Products: When and When Not to Offer Them

✍ Scribed by Balachander, Subramanian; Stock, Axel

Book ID
127343597
Publisher
INFORMS
Year
2009
Tongue
English
Weight
322 KB
Volume
28
Category
Article
ISSN
0732-2399

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## Abstract We analyze why some firms advertise product quality at a level different from the actual quality of a product. By considering the interacting effects of product quality and advertising, we develop a dynamic model of consumer expectations about product quality and the development of bran