Cover
Half Title
Title Page
Copyright Page
Table of Contents
List of figures
List of contributors
Acknowledgements
Foreword: Rethinking consumption in economic recessionary
East Asia
Consumption in Asia: after the new rich generation
Consumerism in Asia
Entering the era of economic recession or slow growth
New dimensions for research in consumption
Notes
References
1. Lifestyle media in Asia: Consumption, aspiration and identity
Consumption: compressed modernities, new middle classes, and the
“neoliberal” turn
Aspiration: middle-class imaginaries
Identity: lifestyle media and subject (trans)formation
Lifestyle media in Asia
Note
References
2. Neoliberal capitalism and media representation in Korean television series: Subversion and sustainability
Defining terms: just sustainability and social enterprises
Subversive desires and Queen of the Office
The co-op boom and sustainable living: The Human Condition
Conclusion
Notes
References
3. Family, aesthetic authority and class identity in the shadow of neoliberal modernity: The cultural politics of China’s Exchanging Spaces
Economic reform and the commercialization of everyday life
From at your service to lifestyle TV
Family values and modern aesthetics: the negotiations among authority, community and neoliberal individualism
Neoliberalism with Chinese characteristics? Family values as mediator between old and new models of modernization
Notes
References
4. Mediatization of yangsheng: The political and cultural economy of health education through media in China
Celebrity gurus and gullible consumers: yangsheng as a
media phenomenon
Yangsheng as a field of contestation
Conclusion
References
5. The Pink Ribbon Campaign in Chinese fashion magazines: Celebrity, luxury lifestyles and consumerism
Celebrities as embodiment of self-responsible subjecthood
Breast cancer: a chance for class mobility through consumption
Pink Ribbon Campaign: a global force situated in the Chinese context
Conclusion
Notes
References
6. Empresses in the Palace and the “neoliberalization through China” project in Taiwan
Neoliberal governmentality in Taiwan
Neoliberalization through China
The economization of culture and TV as an everyday network
of government
Historical TV dramas, Empresses in the Palace and “elite networks”
Workplace literature and the production of authoritarian neoliberal working subjects in Taiwan
Conclusion: neoliberalism with Chinese characteristics in Taiwan
Notes
References
7. Media and cultural cosmopolitanism: Asian women in transnational flows
Media and reflexivity in everyday life
Female individualization
Transnational mobility
Cosmopolitanism: beyond global consumer culture?
Conclusion
Acknowledgements
Note
References
8. Differential (im)mobilities: Imaginative transnationalism in Taiwanese women’s travel TV
Unmarried middle-class women: demographic trends and media imaginaries
Travel television in Taiwan
TLC Taiwan: women imagining lifestyle mobility
Traveling solo: pink travel TV and the single girl
The limits of mobility?
Acknowledgements
Notes
References
9. Locating the mobile: Intergenerational locative media in Tokyo, Shanghai and Melbourne
Genealogies of locative media in Shanghai
Genealogies of locative media in Tokyo
Genealogies of locative media in Melbourne
Conclusion
Acknowledgements
Note
References
10. Dishing up diversity?: Class, aspirationalism and Indian food television
A serving of cheese and broccoli: taste, consumption and cookery shows
Food to go: culinary tourism and critical cosmopolitanism
Vicarious consumption and the urban middle classes
“It is a competition, not really for learning”: cookery shows and utilitarianism
The dialectics of lifestyle television
Acknowledgements
Notes
References
11. Islam’s got talent: Television, performance and the Islamic public sphere in Malaysia
Ordinary Malays and the Islamic public sphere
Global formats and local identities
Malay modernity, the media and the performance of Islam
From FELDA to the world
Young imams perform Islam
Concluding remarks
Notes
References
Index