Life-Cycle Channel Coordination Issues in Launching an Innovative Durable Product

✍ Scribed by Genaro J. Gutierrez; Xiuli He

• Book ID: 118091720
• Publisher: Production and Operations Management Society
• Year: 2010
• Tongue: English
• Weight: 220 KB
• Volume: 20
• Category: Article
• ISSN: 1059-1478
• DOI: 10.1111/j.1937-5956.2010.01197.x