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Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management

✍ Scribed by Ofek, Elie; Sarvary, Miklos

Book ID: 126952272
Publisher: INFORMS
Year: 2001
Tongue: English
Weight: 272 KB
Volume: 47
Category: Article
ISSN: 0025-1909
DOI: 10.1287/mnsc.47.11.1441.10249

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## Abstract This article explores the intersection of management and economics in the strategic management literature. Specifically, it examines knowledge‐based advantages from management and economics perspectives to highlight differences in explanations of: (1) the source of an advantage, (2) det