Leveraging locational insights within retail store development? Assessing the use of location planners’ knowledge in retail marketing

✍ Scribed by Steve Wood; Jonathan Reynolds

• Book ID: 119241661
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 339 KB
• Volume: 43
• Category: Article
• ISSN: 0016-7185
• DOI: 10.1016/j.geoforum.2012.06.014